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What YGCC is Reading #418
Walmart to Offer Free Return Pickups
Walmart+ is a membership program similar to Prime of Amazon. Compared with Prime's $139 annual membership fee, Walmart+ is a relatively cheaper deal at $98 a year. Walmart said that some of its subscription members can get their returns picked up free starting next month. Free home return pickup and other benefits were offered to save customers time during the business holiday shopping season. Other companies, including Amazon, don't offer a free home pickup option. For Amazon, customers in some areas can pay for their returns to pick up.
Why online retailers have struggled to handle more returns in recent years?
Besides free return pickups, what other tactics could be used to encourage customers to keep their purchases?
PHOTO: MIKE SEGAR/REUTERS