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What YGCC is Reading #528
Netflix’s Big Year of Bold Moves
Netflix solidified its lead in 2024 with 280 million global subscribers and record profits, emerging as the winner of the streaming wars. Key moves included expanding into live sports, hosting a boxing event with 60 million viewers, and debuting a Christmas NFL game. Its ad-supported plans grew to 70 million users, with major ad-tech investments underway. The company overhauled its film strategy, emphasizing quality and cutting costs, while true crime hits stirred controversies. A crackdown on password sharing boosted growth but may face diminishing returns.
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What metrics will determine the success of the revamped film strategy?
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Are live sports and true crime sufficient to retain younger viewers?
Read more from Business Insider here.
Photo adapted from Business Insider.