Powerfront is a company that allows businesses to track and chat with online shoppers using its main product, Inside. Powerfront’s technology, which is currently mostly used by luxury brands, allows customer service agents to see what customers have in their carts, what they have purchased in the past from their company and others. The technology also allows agents to see what customers are typing into a live chat window before they press “send” and even analyzes the content of messages, along with other data, to determine how a customer might be feeling. Inside can then assign customers labels like “favorites” or “VIPs” to guide customer service agents.
Imagine your client is a luxury goods retailer considering using Powerfront’s services. What factors would you weigh in determining whether or not they should?
Powerfront has roughly 400 clients. Estimate their annual revenue using reasonable assumptions.
They See You When You’re Shopping (NYT)