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Newsletter

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What YGCC is Reading #496
Reimagining Product Strategies Amid Economic Challenges

Corporate giants like Procter & Gamble and Clorox are tapping into consumer unhappiness by introducing innovative products aimed at improving moods. Procter & Gamble's new Febreze air fresheners with a scent of "Romance & Desire" aim to evoke human connection, while Clorox introduces a foaming toilet bomb to add fun and joy to cleaning routines. Molson Coors leverages nostalgia with old-fashioned beer commercials, while PepsiCo launches affordable treats like Cheetos Pretzels Flamin’ Hot to boost consumer spirits. Despite economic concerns, Americans are drawn to products that offer comfort and joy. Meanwhile, brands like Spanx aim to reflect the realities of modern life for women, and Happy Coffee offers uplifting messages alongside its products, reflecting a growing trend towards emotional awareness.

  • In light of the economic challenges faced by consumers, how can companies ensure that their products provide genuine value and address real consumer needs rather than merely offering temporary distractions, such as superficial product enhancements?

  • What potential risks or challenges should startups anticipate when entering the market for mood-driven purchasing patterns, and how can they mitigate these risks effectively?

Read more from The Wall Street Journal here.

Image adapted from WSJ.

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